Vida Newspaper

As you are aware Ventura County, is one of the leading Hispanic markets in the U.S. With a Hispanic population of 485,000. It makes sense for you to target this growing sector of our community. Vida Newspaper, Ventura County’s Hispanic local publication since 1983, effectively delivers your message. And with our English section LIFE In Our Community, you can reach the general public as well.

With Vida Newspaper your message will reach the general population of the area. Distributed throughout the area, to select business persons and professionals, Vida Newspaper / LIFE In Our Community delivers core coverage every week.

Aimed toward the family, Vida Newspaper, targets the core unit of our society. Promoting a positive image, spotlights excellence among our community. Our editorial content educates, informs and creates an awareness of our cultures, entertainment and social developments.

Hispanics are the fastest growing ethnic group, not only locally and in the state, but in the rest of the country as well. Projections are that in Ventura County, Hispanics will number 492,000 in the year 2021. That will be 49% of the total population in this county. In the city of Oxnard the
percentage of Hispanics is more than 72% at the present time. It is worth noting that the media age is 27. Thus Hispanics constitute a young group whose real influence is only now being felt politically, social and economically.

Over 82 percent of all school children are Hispanic. 73% of all Hispanics speak Spanish, and research has shown that changes in consumer behavior were more likely through Spanish-language ads than English. Industry Research indicates a high product loyalty for Hispanics. This includes
loyalty to companies who market and identify Hispanics. The family is the center of social and recreational activities among Hispanics. Families tend to be more extended that non-Hispanic families. In many of these families there are more than two income earners, thereby increasing the income level per family unit.

If you have any questions or comments please do not hesitate to let me know.

Sincerely Yours:

Thank you,

Manuel M. Muñoz
Publisher/Director